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Jaime’s main contribution to Love and Rockets is the ongoing serial narrative Locas which follows the tangled lives of a group of primarily Latina characters, from their teenage years in the early days of the California punk scene to the present day. The two central characters of Jaime’s cast are Margarita Luisa “Maggie” Chascarrillo and Esperanza Leticia “Hopey” Glass, whose on-again, off-again, open romance is a focus for many Locas storylines. Early on, the stories switched back and forth between Maggie’s sci-fi adventures journeying around the world and working as a “prosolar” mechanic repairing rocketships, and much more realistic stories of Maggie and her friends in a grungy, mostly Latin California neighborhood known as “Hoppers”. Eventually Hernandez dropped almost all of the sci-fi elements, although he does still occasionally include references to the earlier stories and he still does very occasional short stories about superheroines, robots and other sci-fi genre elements.
The Hernandez brothers announced they were ending Love and Rockets with issue 50, and that they would be doing solo books from then on. For the next few years, both brothers released many solo books, with Jaime doing several books featuring his Locas characters (including Whoa Nellie, Penny Century, and Maggie and Hopey Color Fun) and Maggie generally occupying a supporting role. Eventually they resumed doing Love and Rockets and Maggie again took center stage, but instead of the large, magazine-style format of the original issues, the book was now released in a more traditional comic book format.
The entire Locas storyline to date was collected into one 700 page graphic novel in 2004.
Hernandez has been praised for the physical beauty of his female characters as well as their complex personalities, and for years he struggled to create comparably nuanced male characters. Hernandez has often said that Maggie and Ray Dominguez both represent different aspects of his own personality.